Marco Nardon
Creative Technologist | Digital Marketing | Web Developer | Data Science Professional
Milano, Italia | marco.infinity@gmail.com | http://marco.nardon.me
I am an experienced Digital Consultant, with strong expertise in Digital Marketing, Web Analytics and Marketing Technology. I worked as Digital Business Analyst (Web & Social Analytics), Content Manager, Digital Product Manager.
Proficient in: Python, SQL, React, JavaScript, Google Analytics.
IBM Data Science Professional Certification. ISC2 Certified in CyberSecurity Certification (CC).
Work Experience
Freelance
Digital Consultant | Sep 2024 - Now
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Developer & UX Designer: I shipped a LoCode app for an american accounting firm, successfully migrating the business from countless Excel spreadsheets to a Single Source of Truth. I designed the app UI and the underlying math functions starting from the business requirements, and deployed the app to a Cloud infrastructure.
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Full Stack Developer: I developed a full-stack restaurant reservation management system. With the help of the best new AI code assistants (Gemini-CLI, Claude Code), I’ve been able to design, develop and deploy in production the full tailor-made app infrastructure (Backend, Frontend and Database).
Vivifar SRL
CEO, General Manager and Chief Marketing Officer | Sep 2015 - Now
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CEO and General Manager: I’m managing a team of 14 full-time employees (both Front and Back of House), helping them reach the production targets agreed with the ownership. I’m also managing the overall restaurant strategy (menu choices, growth roadmap, HR, make-or-buy decisions).
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Chief Marketing Officer: I developed the restaurant’s Brand Identity (Naming, Logo, Graphic Design, Website, Stationery). I’m in charge of the restaurant’s Digital Advertising efforts, running results-driven Google Performance Max and Meta Ad campaigns. I’m also in charge of the restaurant’s Social Media Channels (Instagram, TikTok, Facebook), planning and publishing new content and developing relationships with italian Food Influencers.
Accenture Italia
Digital Marketing Consultant | Sep 2014 - Sep 2015
- Product Manager: I managed the roadmap of one of our client’s Mobile Apps (Expo2015), designing technically feasible new features and coordinating the iOS and Android Development teams with the client and with its external data providers.
- Business Analyst: I interfaced with our client’s CTO to define the Core Metrics for measuring the real User Experience of its 3M+ DAU website and implemented them into a Real-Time Monitoring Dashboard for the IT First Response Team
- UX Designer: I designed the User Interface for a Mobile App starting from the client’s business requirements
- Content Manager: I led the Content Supply Chain for digital media campaigns in the Italian market for a leading global automotive brand, overseeing the end-to-end planning, production, approval, and delivery of marketing assets. I coordinated with Marketing teams, Creative Agencies, and Media Centers to ensure the timely execution of lead generation campaigns and the optimization of the content workflows.
Balance Consulting (part of Exprivia Group)
Digital & Social Media Consultant | Nov 2013 - Aug 2014
- Managed the Corporate Brand Identity program: new “flat” logos, ppt/doc/xls/email templates, merchandising and brand guidelines
- Redesigned the Corporate Website from the ground up: directly executed graphic design and coding, helped internal stakholders with content writing
- Defined the company’s Social Media Strategy & Policy, from objectives and KPIs to content planning and measurement
- Managed the internal Enterprise Social Network program: helped the emergence of employees needs, selected software to address them and managed onboarding activities. Successfully migrated the org to Google Apps
OpenKnowledge (part of BIP)
Social Media Consultant | Feb 2014 - Nov 2013
- Social Media Listening / Monitoring: from setting up the tools to conversation analysis, everything to provide actionable insights to our clients
- Social Advertising: Targeting, copywriting and keyword setup on Facebook and LinkedIn
- Digital Communication: Website content writing and graphic design, promotional video creation
Oracle Italia
Social Media Consultant | Feb 2014 - Nov 2013
- Consultancy + execution in the EMEA Social & New Media Marketing Team
- Support & best practices in envisioning strategies for new Social Media Channels
- Managed a Social Media Listening project from setup to delivery
- Leveraged Social Analytics to optimize content and deliver best results
- Created a Video Content Strategy to enable EMEA Field Marketers creating their own promotional videos
- Special activities on Facebook: Promoted Posts strategy, Tabs creation, Response Management
- Providing Social and New Media Training, Consulting and Guidelines to 200+ marketers
- EMEA Field Marketing Intranet Management
- Video creation for EM.TV - the EMEA Marketing Internal TV channel
Projects
My Cadrega Reservations (2026)
Restaurant Reservation Management Web App
A full-stack reservation management system. It handles the complete reservation process, from booking a table online, to staff managing the floor in real time, to handling reservation and guest reporting.
The project is composed by a database for storing reservation and guest data, an frontend console for the staff and a backend for managing the business logic, plus two smaller components for the booking form and the cash register synchronization.
More info on https://mycadrega.up.railway.app/
Languages
| Italian | English |
|---|---|
| Native speaker | Highly Proficient (C2) |